Shopify makes sure that you set up your store quickly and customers and search engines can reach it. Shopify already has some basic SEO features and you can use SEO apps such as Yoast SEO for Shopify for a lot of the other tasks. Of course, this being a closed platform, the control you have over SEO is limited to what the developers of Shopify allow.
For instance, you have to use the built-in URL structure and a system to manage your products in so-called collections, but these can be sub-optimal and might cause duplicate content issues. In the rest of this guide, we will go through the SEO basics you need to have covered and how Shopify and Yoast SEO for Shopify can help you.
What are the biggest SEO issues with Shopify?
Shopify is one of the best ecommerce platforms out there. It does most things reasonably well, and with a bit of finetuning and care, it’s a solid platform to build your online store on.
Most SEO issues with Shopify arise from its handling of different products and their variants. Shopify products can live in multiple places/URLs in your online store, and that can confuse search engines. Luckily, Shopify adds canonical URLs to signal to search engines that the one in the /products/ section is the canonical one. Unfortunately, there’s not much you can do about this but be aware of the limitations.
Another thing people have an issue with is Shopify’s rigid URL
structure. It uses a system based on subfolders, and that makes for
unnecessary long URLs. For instance, you can find the contact page on a
regular site on example.com/contact/, but on a Shopify store, that’s always example.com/pages/contact. Unfortunately, there’s nothing you can do about this.
Shopify is listening to its community and has begun to roll out several improvements that make it even more attractive as an ecommerce platform. Let’s hope they will keep their focus and help you get the best results with your store. In the meantime, Shopify SEO apps like Yoast SEO for Shopify and the tips and checklists in ultimate guides like the one you are reading now help alleviate the various issues.
What is the best SEO app for Shopify?
Shopify is extendable, and you can choose from a broad selection of apps that help you improve your store. There are apps to help with shipping your products, designing your store, and offering customer services. Too many to choose from! Of course, there are also some SEO apps to take note of.
Some apps help you optimize images, others help with Schema structured data, and there are all-in-one SEO suites. The best one? We’re a bit biased, but we think Yoast SEO for Shopify is the one that stands out from the competition.
Yoast SEO for Shopify: Your Shopify SEO expert
WordPress fans have enjoyed using Yoast SEO for more than a decade — it’s the most popular SEO plugin for a reason! Yoast SEO is for SEO experts by SEO experts. But we didn’t make it for experts only. We’ve made SEO accessible for all so that everyone working with WordPress can use Yoast SEO and get a fair chance in the search results. Over 12 million websites trust Yoast SEO and our WordPress app has over 25,000 five-star reviews on wordpress.org. Now, Yoast SEO comes to Shopify – ready to help shop owners get more out of their stores.
Yoast SEO for Shopify not only helps store owners improve their site in a technical sense, but it also comes with an advanced SEO and readability analysis. The app will help you enhance your product page descriptions by suggesting improvements to make. These suggestions help you make the best product descriptions.
In addition, these analyses also work on your Shopify blog. Content marketing plays a massive role in getting your store noticed on Google. The Yoast SEO for Shopify app helps you write high-quality, readable content that strikes a chord with potential customers.
Of course, that’s not all the SEO app does. Be sure to check out the product page for Yoast SEO for Shopify or the Shopify SEO app store listing to find out more. In addition to the app, our SEO content gives you all the knowledge, tips, and tricks you need to make the most out of your Shopify SEO.
Read more: How to become a Shopify expert »
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